Carbon Zero

Written By Tom Cuthbert

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Tom Cuthbert

Tom Cuthbert has been a Vistage chair in San Antonio since 2012.  He has had an extensive, 35-year career of building, buying and selling businesses across multiple industries. The most recent company, Adometry, was acquired by Google.

Today Tom chairs five Vistage groups made up of 100 CEO’s and business leaders from diverse industries in San Antonio. He’s been recognized with the Vistage Chair Excellence Award and in 2018, Tom was named “Vistage Chair of the Year” for the Southern region..

Tom serves on the board of directors for Tech Bloc and SA Works as well as a private school board.  His personal mission is "To help leaders see what they cannot, while equipping them to achieve more than they imagined possible.”

https://www.tomcuthbert.com
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